Monetary gifts have recently flooded into Florida State University for the express purpose of increasing the school's productivity and opportunities. People are noticing and supporting the exceptional students with exceptional donations to match.
On April second, FSU announced that the College of Arts and Sciences and the College of Education received a $1 million gift from the National Math and Science Initiative (NMSI). The NMSI is dedicated to providing resources to increase performance in science, technology, engineering, and math.
Classic consumer behavior theory seeks to understand the needs of consumers - that is, what they need, why they need it, how they perceive that need and what they are willing to do to fulfill that need. Not surprisingly, consumer self-identity plays a huge role in this process.
Within the theory of Possessions and Extended Self comes the idea that humans view their physical possessions, their intangible characteristics, their family ties, and their physical environment as all extensions of their individual identity. The closer the object or characteristic is to the corporeal body of the individual, the more tightly they construct that object as a part of their identity - for example, people view their manner of speech as more reflective of their personal identity than the city in which they live.
They had 10 losses on the season, nearly all of which were to unranked teams that didn't make it to the finals. Few people had high hopes of their ability to make it past the first round. It would be a miracle if they did. Miracles are real then, because they got through that first round without breaking much of a sweat.
The NMSI isn't the only one investing in the future of FSU. On March 20, Florida Hospital presented the school a gift of $2 million in support of the further development of FSU's College of Medicine.
The hospital complimented the excellent program and gave the money in support of creating the next generation of much-needed medical personnel. They wanted to make an investment in a school already giving direct help to their needs.
The College of Medicine partners with Florida Hospital to train their medical students. Instead of operating a teaching hospital, the students work directly with the men and women already well-established in their fields.
Granted, this is a niche market that cannot be entered into easily, but the core marketing principles imbedded in this example are the same for any market. Companies must find a way to not only fulfill a customer's need but also help their product become a part of the consumer's self-identity, and an increasingly important part of that strategy is online marketing.
As a note of caution, it must first be agreed that all marketing strategies are useless unless there is a good product. Consumers will never embrace a worthless product even if it has the best marketing in the world.
Much to the chagrin of San Diego, they were able to get their head in the game and pull out a win. They were doing the unthinkable.
Flying Colors offers their support in the form of Florida State apparel. The more branding the students and fans of this school do, the better noticed they will be.
An increase in an attention often means an increase in support, whether it come in the form of monetary gifts or the purchasing of Florida State apparel. One allows the university to expand its resources, the other markets the school to the public even more.
This is true of all schools. When they garnish attention, they also garnish the gifts and marketing of those that believe in what they are trying to accomplish.
On April second, FSU announced that the College of Arts and Sciences and the College of Education received a $1 million gift from the National Math and Science Initiative (NMSI). The NMSI is dedicated to providing resources to increase performance in science, technology, engineering, and math.
Classic consumer behavior theory seeks to understand the needs of consumers - that is, what they need, why they need it, how they perceive that need and what they are willing to do to fulfill that need. Not surprisingly, consumer self-identity plays a huge role in this process.
Within the theory of Possessions and Extended Self comes the idea that humans view their physical possessions, their intangible characteristics, their family ties, and their physical environment as all extensions of their individual identity. The closer the object or characteristic is to the corporeal body of the individual, the more tightly they construct that object as a part of their identity - for example, people view their manner of speech as more reflective of their personal identity than the city in which they live.
They had 10 losses on the season, nearly all of which were to unranked teams that didn't make it to the finals. Few people had high hopes of their ability to make it past the first round. It would be a miracle if they did. Miracles are real then, because they got through that first round without breaking much of a sweat.
The NMSI isn't the only one investing in the future of FSU. On March 20, Florida Hospital presented the school a gift of $2 million in support of the further development of FSU's College of Medicine.
The hospital complimented the excellent program and gave the money in support of creating the next generation of much-needed medical personnel. They wanted to make an investment in a school already giving direct help to their needs.
The College of Medicine partners with Florida Hospital to train their medical students. Instead of operating a teaching hospital, the students work directly with the men and women already well-established in their fields.
Granted, this is a niche market that cannot be entered into easily, but the core marketing principles imbedded in this example are the same for any market. Companies must find a way to not only fulfill a customer's need but also help their product become a part of the consumer's self-identity, and an increasingly important part of that strategy is online marketing.
As a note of caution, it must first be agreed that all marketing strategies are useless unless there is a good product. Consumers will never embrace a worthless product even if it has the best marketing in the world.
Much to the chagrin of San Diego, they were able to get their head in the game and pull out a win. They were doing the unthinkable.
Flying Colors offers their support in the form of Florida State apparel. The more branding the students and fans of this school do, the better noticed they will be.
An increase in an attention often means an increase in support, whether it come in the form of monetary gifts or the purchasing of Florida State apparel. One allows the university to expand its resources, the other markets the school to the public even more.
This is true of all schools. When they garnish attention, they also garnish the gifts and marketing of those that believe in what they are trying to accomplish.
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Flying Colors Apparel has all the great apparel you need to show your passion for your favorite college team! We provide everything from University Miami T-Shirts to University of Miami clothing. Find your team and cheer them on in style!
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